Prolight+Sound Shangai 2014 - The Next Great Industry Event - October 8-11

September 16 2014, 08:51
First of all, don’t be confused. There are the Prolight+Sound and Musikmesse shows held concurrently every year in Frankfurt, Germany and there are several other shows with the same brands held in Russia and two in China. Yes 2! There is the Prolight+Sound and Musikmesse NAMM Russia (September) in Moscow, promoted in joint-venture with the NAMM association. In China there is the Prolight+Sound in Guangzhou, China (2 - 5 March 2015), which is China’s second largest and Southern China’s largest industry show for the professional audio and lighting industry. And then, there is the Prolight+Sound Shangai and Music China (not Musikmesse), benefiting from a strategic alliance between Messe Frankfurt, Intex Shanghai Co Ltd and the Shanghai Municipal Administration of Culture Radio Film&TV, together with many other Chinese associations like the China Association of Recording Engineers or the China Audio Industry Association.

If you are interested in audio and in the Chinese market, this is the show to attend. The show will be held in the Shanghai New International Expo Centre and is recognized as a powerful platform to reach the profitable Asian market. On the Prolight+Sound side alone, with an exhibition area of 35,000 square meters, there are over 500 exhibitors, while the Music China show attracts an impressive 1600 manufacturers and suppliers from all over the world.
Companies from around the world recognize that Prolight+Sound Shanghai is a powerful platform to reach the profitable Asian market. Returning brands to the show include dB Technologies, DiGiCo, KV2 Audio, NEXO, Samson, Soundcraft, Turbosound, TW Audio and Yamaha. Plus the Taiwan Pavilion has signed up again and will take a larger area than before.

The organisers are also promoting a series of initiatives like introducing delegations with working partners and associations like the China Hotel Association; organizing professional trade buyer’s activities and networking events; promoting specific seminars and meetings, or creating outdoor demo areas for large line array demonstrations.

Shanghai New International Expo Center (2345 Long Yang Road) Located in the “Eastern Manhattan”—Pudong new area of Shanghai, Shanghai New International Expo Center was surrounded by Lu Jia Zui financial and trade area, Jing Qiao exporting and processing area, and Zhang Jiang High-tech zone. The transport system is highly developed. The Expo Center is 35 kilometres from Pudong international Airport in the east, 32 kilometres from Hongqiao Airport in the west. There are various levels of hotels, recreational facilities, shopping centers and several places of interest nearby such as: Oriental Pearl, Jin Mao Tower, and Century Park.

To further enhance the show, the organisers are providing an expanded product classification for easy sourcing. The professional audio exhibitors will be located in dedicated areas, with overseas and domestic key brands of professional audio and media systems in Hall W5, and Hall W3 with audio exhibitors and product demonstration under volume control.

As well as a complete range of entertainment products on display, a series of fringe events and live demonstrations will take place with a key focus on innovative technologies. These activities include the new Media Design and Application Forum, Human Centered Media, Concert Sound Arena, and the new Acoustics Technology Forum.
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