New SonicPro ATH-MSR7 Headphones from Audio-Technica Designed for High-Resolution Audio

December 3 2014, 06:00
True high-resolution audio (HRA) is generally considered to be 96 kHz/24-bit or better. The HRA logo certifies that a product meets the high-resolution audio standards. Per these standards, headphones must have transducer frequency performance to at least 40 kHz. As a producer of these types of audiophile headphones since 1972, Audio-Technica is well-positioned to provide audio solutions that meet the demands of HRA media formats.

Allowing for the full reproduction of  HRA extended sonic characteristics, Audio-Technica announced the introduction of its SonicPro ATH-MSR7 Over-Ear Hi-Res Audio Headphones. Designed for HRA and other top-quality source material, the smartphone-compatible ATH-MSR7 incorporates a host of newly developed design innovations including Audio-Technica’s exclusive True Motion Drivers to deliver more detail and extended dynamic range.

“With the move towards high-resolution audio as the source material of choice for consumers, it’s especially important to listen using headphones that can reproduce all the musical nuances and fidelity that Hi-Res Audio, DSD and other uncompressed and lossless digital formats can deliver,” said Greg Pinto, Audio-Technica Vice President of Marketing and Consumer Sales. “Audio-Technica has always been known for our standard-setting studio monitor headphones, like the ATH-M50x, and the ATH-MSR7 brings studio reference-quality sound to listeners who want to hear their favorite music—and all high-resolution audio—at its very best.”

The ATH-MSR7 features Audio-Technica’s new True Motion Drivers, which employ an exclusive 45-mm driver with a lightweight, highly responsive voice coil and diaphragm. The ATH-MSR7’s Multi-Layer Air Damping Technology utilizes a two-layer aluminum/magnesium housing that provides a lightweight yet rigid structure for the drivers to reduce unwanted internal vibrations that could color the sound. Within the multi-layer structure are three precisely placed air vents that control the airflow to provide greater dynamics and sonic impact. The housing is specially shaped to “mirror” the physical structure of the ear to enhance low-frequency sounds.

In addition, the ATH-MSR7 incorporates a mesh acoustic resistor that improves high-frequency response, and a low-frequency acoustic resistor for extended, accurate bass. For comfort, the design features cushioned, soft, memory foam earpads that fit securely around the ears, while the flexible swivel design and padded headband provides a better fit. 

The headphones are supplied with a detachable 4’ smartphone-compatible cable with an integrated controller and microphone that let the wearer answer phone calls and control music/video playback from compatible smartphones and other devices, including Android-based systems, iPhone, iPad and iPod. The ATH-MSR7 also comes with a standard 4’ and 10’ cable and a carrying pouch.

The new Audio-Technica SonicPro ATH-MSR7 Over-Ear High-Resolution Audio Headphones will be available in black (ATH-MSR7BK) and gun metal (ATH-MSR7GM), from March 2015, at a suggested U.S. retail price of $249.95.
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