Gracenote announced the beta launch of Gracenote Rhythm Curation, a Web-based application developed for professional music editors and DJs. Rhythm Curation help human curators working for popular streaming music services, labels and radio stations build better playlists, now also based on mood and tempo criteria.
Gracenote is the world’s leading provider of entertainment metadata on which many of the leading music services depend upon with more than 200 million tracks listed. Now the company announced the expansion of those basic metadata services by adding information on mood and tempo, something which was typically only provided by music online services targeting the DJ and electronic dance music communities.
As the company explains, “Music curation is a top priority for many of the world’s leading streaming music services today. As more services hire well-known DJs and artists to build out their radio and discovery products, the challenge has become navigating the overabundance of music available at their fingertips. Tools like Rhythm Curation will add a flexible and intuitive user interface to large music catalogs to help curators, regardless of technical chops, create, edit and publish music stations and playlists.”
“Rhythm Curation brings together the best of data and technology with the passion and creativity of music industry professionals,” says Ty Roberts, chief strategy officer and interim general manager of Music for Gracenote. “Today, music editors don’t have tools to help them build eclectic playlists – many simply rely on the search bar. We’ve changed that with Rhythm Curation which essentially adds a user interface that gives non-technical musicologists the unprecedented ability to filter the world’s music catalog.”
With Gracenote music data and the Rhythm Curation tool, music editors can now easily filter vast song catalogs using deep descriptive metadata - such as Artist type, Genre of the song, Origin or region most associated with the artist and Era the song was recorded - and insights gleaned from machine-learning technology (such as Mood and Tempo) for millions of tracks.
“By adding a user-friendly interface, Rhythm Curation will broaden the use of Gracenote music data beyond technologists. In addition to DJs and music editors at streaming services, music directors for feature films and TV shows, radio stations and record labels can now use Rhythm Curation to build upon their favorite songs as well as uncover new and emerging artists based on editorial intelligence aided by machine learning insights,” says the company.
The full launch of Rhythm Curation is slated for December 2015. Beta access is limited, so we will have to wait until the launch to learn about the scope and usability of the extra metadata. Certainly it will be a valuable tool for general consumer of streaming and download music services.