Now entering the competitive North American market after establishing the brand in China, 1MORE announced the launch of a new low priced triple driver in-ear headphones, featuring a patent pending design that combines two balanced armatures dedicated to highs and a dynamic driver dedicated to mid and low frequencies. Careful design and packaging, combines with attractive direct-sales promotions to challenge existing brands.
Consumer electronics audio company 1MORE only launched in North America in late 2015, after selling more than 20 million units in China. Now the company is making waves in the competitive North American consumer audio segment, delivering on its promise to offer the highest quality sound technology at the lowest possible price. “In a time when high-end audio product costs are skyrocketing 1MORE is bucking the trend by driving prices down while bringing quality up, and the industry and consumers have taken notice,” they state.
1MORE USA, established in August of 2014, is the brainchild of President, Dave Russell, and VP, Tim Burton, who leveraged their knowledge of the consumer technology industry and overseas sourcing experience to partner with 1MORE China. The sole purpose is to bring 1MORE China’s proven successful approach to consumer audio product design and development to the North American market. “Our goal is to occupy a new space in the world’s audio market by giving our users quality, affordability, style, and community,” says CEO and Co-Founder, Gary Hsieh. 1MORE China was co-founded in 2013 by Hsieh, a former Foxconn executive who was instrumental in producing products like the Kindle and iPod. Disillusioned with low-value contract manufacturing, Hsieh wanted to develop a unique brand that would dispel the belief that products made-in-China couldn’t be of both excellent quality and value.
Topping its line of affordable headphones is the flagship Triple Driver In-Ear Headphones, which sell for just $99 and outperforms similar products that cost hundreds more. The Triple Driver In-Ear Headphones feature patent pending technology that allows for a full-frequency, low-distortion premium audio experience. With three drivers, two balanced armatures dedicated to highs and a dynamic driver dedicated to mids and lows, the Triple Driver In-Ear Headphones offer a significant step up in sonic performance and clarity from other single and dual driver headphones in the same price range and higher.
Tuned by a Grammy award winning sound engineer, Luca Bignardi, the 1MORE Triple Driver In-ear Headphones (Model E1001) feature a light aluminum alloy body with an angled ear canal ergonomic fit. The surfaces are precisely sand blasted and textured for aesthetic appeal and fingerprint resistance and finished with a black and brushed-gold color scheme. The earphones ship with a 1.2m TPE enhanced cable with high strength Kevlar core, braided tangle resistant exterior, and high-grade aluminum cable splitter. There’s also an in-line remote control using a high-quality MEMS microphone compatible with Apple iOS and Android and seven sets of silicon ear tips plus three sets of memory foam ear tips, magnetic clasping traveling case, high-quality dual prong airline adapter, and matching shirt clip,
all in a nicely presented package.
The patented dynamic driver design, specifically dedicated to lower frequencies, uses a triple layer diaphragm with aerospace grade metal inside two outer layers of PET, a resilient polymer, to increase bass and midrange response time. The two dedicated balanced armatures can withstand extremely high input power without distortion, with an extended frequency range up to 40,000 Hz. 1MORE also adds that its patented armatures are uniquely inset with durable silicone covers, with no welding points, and are manufactured from the ground up for additional durability and minimal noise.
1MORE has recently launched five new products overall in the U.S., including four in-ear headphones and one over-ear headphone with more products planned; all targeted to upset the current pricing trend for high-quality audio products. The company has plans for three new products slated for Q3 and Q4, including a wireless Bluetooth over-ear headphone, a Bluetooth active sports hook in-ear headphone, and a high end Lightning in-ear headphone, all aimed to further disrupt current headphone pricing.
1MORE’s approach has already been recognized internationally. In 2015, 1MORE garnered a Red Dot award for design concept and a Computex Innovation Design Award, along with an IF concept design award already on the mantel from 2014. “Our experienced engineering team creates technology that doesn’t just contend but challenges other global brands. By selling direct to consumers and cutting the fat, like excessive advertisement and insincere celebrity endorsements, we are able to keep our costs down while maintaining the highest standards in modern design,” says 1MORE CEO Dave Russell.
“Our goal is to show the customer that 1MORE offers technology, fashion, and quality, which is something that can be available to everybody,” adds Dave Russell. “The CE headphone market is primed for a high quality manufacturer to come in with real value. Unfortunately, price hiking and design short cuts are the current norm. 1MORE is turning things upside down by offering our customers superior sound quality at surprisingly affordable prices,” explains Russell. “In addition to our low price points, we are always finding ways to make it easier for consumers to buy our products, through promotions and seasonal price cuts. We always side with our consumers, so we will continually be bringing out products that will have spectacular quality and surprising prices.”
1MORE also has plans to expand their strategic partnership with Swarovski to add more colors and styles to their fashionable Single Driver In-Ear Headphones that feature Swarovski Crystals. 1MORE is also planning to continue to be the driving acoustic force behind MISFIT audio products – a wearable technology company. MISFIT already features headphones powered by 1MORE in their line.