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All items tagged with wireless earbuds and FDA (2)
Serving a Purpose: OTC Hearing Aids, Hearing Enhancement, and Brands
August 25, 2022 by Joao Martins

Serving a Purpose: OTC Hearing Aids, Hearing Enhancement, and Brands

If you are an audio industry professional, unless you have been on holiday on some remote island without Internet, you must have noticed that the US Food and Drug Administration (FDA) finally issued the long-expected rule establishing Over-the-Counter (OTC) hearing aids - five years after the original OTC hearing aid act was signed into law on August 18, 2017. Will hearing aid companies really adjust and understand "consumer" behaviors? How do hearables fit in that environment? Could these products be influenced by "brand loyalty"?
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GN Announces Jabra Enhance Plus will Enter OTC Hearing Aid Category
August 18, 2022 by Joao Martins

GN Announces Jabra Enhance Plus will Enter OTC Hearing Aid Category

Following the FDA release of the anticipated Over-the-Counter (OTC) hearing aid regulations, with intent to increase access for people with untreated hearing loss, the GN Group immediately announced its support to that ambition. The market leading group that owns hearing aid brands Resound and Beltone, together with Jabra, the communications and all-in-one hearing enhancement consumer brand, announced that it will seek to register its Jabra Enhance Plus technology as an OTC product.
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