High-Resolution Streaming Platform Pure Audio Streaming Offers AURO-3D Immersive Audio Library

NEWAURO confirmed that AURO-3D immersive format was selected for the recently announced high-resolution streaming service, Pure Audio. The new streaming service is differentiated for its extensive library of high resolution audio recordings, previously only available on Blu-ray. Pure Audio is also making immersive content more accessible by offering premium binaural and multichannel listening experiences to a wider audience.

In July 2022, the Saffelberg Investment group acquired all assets, teams and rights of AURO-3D and founded a new company, Newauro, with the intention to further support the growth of the format and technology suite across all markets. Based in Belgium like the original Auro Technologies company, Newauro announced that it's collaborating with Eastech to demonstrate its latest AURO-Scene virtual immersive audio technology at CES 2024.

Artist Connection, an immersive audio streaming platform, announced that for the first time ever, AURO-3D will be streamed via Wi-Fi in a complete end-to-end immersive audio system. This capability will be demonstrated at CES 2023 (January 5–8) at AURO-3D’s private demo suite in The Mirage Hotel. The demonstration includes streaming AURO-3D content via Wi-Fi to a soundbar and a 9.1-channel immersive audio speaker system.