CTA Debuts “Studio Stories: Quality Sound Matters” Video Series Featuring Renowned Music Artists and Producers

The Consumer Technology Association (CTA) announced a new documentary-style video series to promote High-Resolution Audio (Hi-Res Audio or HRA) as an emerging audio technology platform. The series of video features testimonies from eight renowned artists and producers including Bruce Botnick, Kenny Aronoff, Paul Oakenfold, or Skylar Grey. The series also pays special tribute to The Beatles’ Recording Engineer, Geoff Emerick with an extended cut version of his interview for the series.

A new study from the Consumer Technology Association (CTA) finds the audio category is constantly evolving with new features and products entering the market, including high-resolution equipment. More than half of recent audio technology consumers are interested in Hi-Res Audio (HRA) and three-quarters researched audio products in physical stores.