Focal Bathys MG Headphones: Testing Wireless Luxury
In October 2022, Focal made its entry into the competitive wireless headphones segment with its first “Bluetooth hi-fi” Active Noise Cancellation (ANC) design, named Bathys. Short after, it relaunched the design with new finishes and added support for Mimi personalization. More importantly, Focal understood that it needed to sell it as a “luxury” product considering the asking price of US $799 USD. It didn’t work very well. Now, Focal is introducing the Bathys MG, doubling down on the strategy, with an updated model priced at $1,299 USD.
