CEA and Japan Audio Society to Collaborate on Hi-Res Audio Promotions

The Consumer Electronics Association (CEA) and the Japan Audio Society (JAS) agree to provide the High-Resolution Audio logo (Hi-Res Audio or HRA) to CEA members and promote it to consumers. “Having a common logo will help establish consistency and assist consumers in navigating this exciting, steadily emerging market,” says Gary Shapiro, CEA president and CEO.

Why is it so easy to find an audio enthusiast claiming that his new headphones, DAC, preamplifier, or pair of speakers “completely changed his perception of the music” and “made it possible to hear things in a totally new way,” and yet so many consumers cannot actually hear the difference when listening to high-resolution audio?