IFA 2024 First Impressions. A Centennial Celebration!
A first impressions report focused on the audio side of IFA Berlin, where there is still plenty to see. From the Auracast Experience to a vibrant B2B environment. The largest consumer electronics and home appliances marketplace where “retail” and “resellers” meet is still alive and well. Celebrating 100 years of the Internationale Funkausstellung (IFA) Berlin (International Radio Exhibition Berlin), this vibrant trade show has evolved over decades into the world’s largest appliances and consumer electronics marketplace.