Shure Announces Limited-Edition MV7 White Noir Microphone

Launched in October 2020 in direct response to the popularity of the classic Shure SM7B for home streaming and podcasting, the Shure MV7 XLR/USB microphone was available only in black and silver finishes. Now Shure announced an elegant new limited-edition MV7 White Noir model that features a black and white color combination, providing streamers and content creators with a contemporary colorway option that will look even better on camera. Obtainable while supplies last, the new Shure MV7 White Noir will be fully available starting August 15.
 
The Shure MV7 White Noir is compatible with the ShurePlus MOTIV Desktop app, which brings the microphone to life when connected via USB (unfortunately, still the dreaded USB Micro connector). The app makes it easy for users to dial-in their desired settings with Auto Level Mode and Manual Mode. Both modes contain built-in headphone monitoring and monitor mix as well as control over the aesthetic of the touch panel with LED Live Metering. By selecting Night Mode on the MOTIV Desktop app, users can darken their touch panel to better match the atmosphere of their space. 

Auto Level Mode is perfect for creators who want a “set it and forget it” microphone that will control gain and compression settings in real time. Conversely, Manual Mode is ideal for those who want to take complete control over their sound with gain adjustment, EQ presets, compression, and an onboard limiter. With Manual and Auto Level Mode, users can save their settings as a preset to nail their signature sound in every recording.

"We heard overwhelmingly positive feedback from all types of content creators regarding the technical capabilities of the MV7 and customizability provided by the MOTIV app," says Paul Crognale, Associate Director of Global Marketing, at Shure. "We wanted to celebrate these creators’ passion for the microphone by offering a fresh colorway that pops on stream and in the studio, fitting seamlessly and stylishly into the aesthetic of any space."
 
The MV7 White Noir comes with all the benefits of the original MV7, including Shure’s Voice Isolation Technology that allow only the user’s voice to be captured by the microphone, helping those who record and stream in imperfect rooms. The hybrid USB and XLR output on the MV7 White Noir also makes this microphone a flexible solution for users in any type of environment and application.

The MV7 White Noir is available standalone and bundled with matching Shure gear, perfect for content creation and streaming. Bundles include the white AONIC 40 Wireless Noise Cancelling Headphones, white AONIC 50 Wireless Noise Cancelling Headphones, or white AONIC 4 Sound Isolating Earphones – so users can create their ultimate aesthetic. 
www.shure.com