Sennheiser AMBEO Soundbar Adds Support for Sony 360 Reality Audio

Sennheiser’s flagship AMBEO Soundbar already enables the best possible immersive sound experience with deep bass in the category, particularly with movies and TV content. In addition to 3D audio formats Dolby Atmos, MPEG-H and DTS:X, the soundbar now also supports Sony’s 360 Reality Audio, which is directly targeted at music and uses Sony’s object-based 360 Spatial Sound technology, basically an MPEG-H 3D Audio scheme, to place individual sounds in a spherical sound field. 
 
360 Reality Audio is a new music experience that uses Sony's object-based 360 Spatial Sound technology, and requires finding services with music created in 360 Reality Audio through compatible streaming services and compatible reproduction systems. The benefits of the immersive experience is that individual sounds such as vocals, chorus, piano, guitar, bass and even sounds of a live audience can be placed in a 360 spherical sound field, giving artists and creators a new way to express their creativity. 

When 360 Reality Audio is enjoyed in adequate playback equipment, listeners can be immersed in a field of sound exactly as intended by artists and creators, while music content created in this new format can be conveniently played back through compatible music streaming services.

With the latest firmware update, AMBEO Soundbar users can now access 360 Reality Audio content via Google Chromecast, allowing them to stream music in 3D without any additional devices. Currently, live music streaming provider nugs.net offers 360 Reality Audio via Chromecast, with additional services and content expected to follow.

“We are delighted our AMBEO Soundbar, with its amazing 3D immersive sound, now supports Sony’s 360 Reality Audio,” says Maximilian Voigt, Product Manager at Sennheiser. “Our customers can now stream music and enjoy exceptional spatial audio by simply downloading the latest firmware update without the need to purchase any additional equipment, for even more convenience.”

Sennheiser’s AMBEO Soundbar is able to add 5.1.4 sound and powerful bass to any living room, without the need for additional speakers or an external subwoofer. In addition to 360 Reality Audio, it is compatible with Dolby Atmos, MPEG-H and DTS:X. Thanks to its Upmix Technology, the AMBEO Soundbar can also recreate stereo and 5.1 content in stunning 3D audio. The soundbar features five different presets (movie, music, sports, news and neutral) tailored to a range of scenarios and content types, that precisely adjust not only the frequencies but also the 3D sound characteristics. Meanwhile, Sennheiser’s Smart Control App allows users to adjust acoustic settings via smart devices, including setting presets, personalizing the sound with the equalizer and selecting from three different AMBEO modes.
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