Peter Freedman Acquires Lectrosonics. Announces Røde and Mackie Manufacturing in the US

The Freedman Group, the parent company 100% owned by Peter Freedman, owner of Røde, Mackie, Aphex, SoundField, and Event Electronics, has revealed the acquisition of Lectrosonics, the globally renowned US manufacturer of professional wireless audio systems. Lectrosonics' motto is "Made in the USA by a Bunch of Fanatics" and mirrors the fact that the company designs and manufactures all of its products in Rio Rancho, New Mexico. Peter Freedman, wants to expand those operations to also manufacture Mackie products in the US, following the acquisition of that US company in 2023.
  Founded in 1971 in New Mexico, Lectrosonics has been at the forefront of UHF wireless audio technology for film, broadcast, and high-end theater applications for over five decades. With a reputation for unmatched reliability and refined technical excellence, the company received an Academy Award in 2017 for its revolutionary Digital Hybrid Wireless Technology – further cementing its status as one of highest-quality brands in professional wireless audio and the equipment of choice for audio professionals worldwide.

"We are thrilled to welcome Lectrosonics to The Freedman Group family," says Peter Freedman. "For decades, Lectrosonics has been synonymous with the highest possible performance along with unmatched reliability and innovation in professional wireless audio. Their uncompromising commitment to quality perfectly aligns with our own values and strengthens our position as a global leader in professional audio solutions. I am beyond excited and genuinely humbled that Lectrosonics is joining our team. Being able to now offer our customers the finest sounding wireless technology in the world is, without exaggeration, something that is very special to me."

The acquisition of Lectrosonics (for an undisclosed sum) allows Peter Freedman to shift manufacturing of products bound for North and South America from Australia to New Mexico "within 90 days," as he revealed in an interview to Forbes Australia, one week prior to the announcement. He also revealed the intention to expand Lectrosonics operations and start manufacturing Mackie products that the Seattle-based company had moved to Asia in the last years.
 
The acquisition encompasses the company's brand, complete intellectual property portfolio, factory buildings in Rio Rancho, New Mexico, and a comprehensive array of production machinery and equipment. The Freedman Group also confirmed that Lectrosonics' current management team remaining in place to ensure continuity and preserve the brand's unique identity and customer relationships. The transaction was brokered by PwC's M&A team, led by Troy Porter and James Hocking, on behalf of The Freedman Group. Mediabridge Capital Advisors served as M&A advisors to Lectrosonics. "Joining The Freedman Group represents an exciting new chapter for Lectrosonics. With its global reach and shared passion for audio excellence and in-house manufacturing, we look forward to accelerating product development and expanding our market presence while maintaining the quality and reliability our customers expect," stated Wes Herron, President of Lectrosonics.
 
"Over the years, we’ve garnered interest from some of the biggest names in the global audio industry, but Røde was the only one that truly felt like the right fit. We couldn’t be more excited to join The Freedman Group family and take this next step together," he added.
 
Damien Wilson, CEO of The Freedman Group, echoed the sentiment: "Lectrosonics' journey, in many ways, mirrors our own. We've both built reputations on innovation, independent production, and maintain a deep respect for the creative community. This partnership is a natural fit and together, we're going to reshape the landscape of wireless audio. With complementary technologies and shared values at the core, the addition of Lectrosonics to The Freedman Group strengthens the Group’s global portfolio, offering new opportunities for growth, innovation, and manufacturing diversity across its Australian headquarters and US operations."
 
Founded by Peter Freedman in Sydney, Australia in 1989, the Freedman Group is now a global leader in professional audio and video production solutions, owning and operating iconic brands including Røde, Mackie, Aphex, SoundField, Event Electronics, and Crate guitar amplifiers.
www.lectrosonics.com
www.rode.com