Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models is intended to improve the home entertainment experience with a heightened sense of immersion and greater convenience.
Expanding on the concepts introduced in 2023, WOW Orchestra - basically DSP sound enhancement that makes any program element sound bigger and better - allows the soundbar and LG TV to utilize the full potential of the audio channels from both products to create a better audio experience with an enlarged soundstage and improved depth and height. Combining convenience with an improved surround sound experience, LG’s new soundbars are able to deliver the three-dimensional quality of Dolby Atmos and DTS:X immersive audio formats.
Audio features are further heightened with WOWCAST Built-in (Wideband Audio on Wireless over Wi-Fi), which enables the S95TR and SG10TY models to connect wirelessly to LG TVs and provides superior sound without any loss in the quality, even when playing Dolby Atmos audio. And all of LG’s three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV.
LG’s new soundbar lineup is spearheaded by the premium soundbar S95TR model, presenting a high-end audio solution with its robust output of 810W and immersive sound from a total of 15 channels. Boasting five up-firing channels, including the industry’s first center up-firing speaker, the S95TR adds three-dimensional quality with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.
The LG S95TR soundbar also features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened by a matte color palette, materials and finish to effectively reduce reflections.
LG will also roll out the S70TY soundbar model, ideal for the more affordable LG QNED TVs with a simple and compact design. This model also features the industry's first center up-firing speaker, enabling viewers to enjoy sharpened voice clarity for improved intelligibility, while its angled design ensures harmonious audio and visual in alignment with the TV screen’s level.
With a dedicated bracket (sold separately) for the S70TY model, users can place their soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution that enables direct attachment from the S70TY model to the TV, eliminating the inconvenience of drilling holes in the wall during installation. This bracket can wall-mount the S70TY soundbar, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience.
Adding to this soundbar range is the latest LG Triple Level Spatial Sound technology, which applies channel analysis through a 3D engine to create a compelling sense of space. The new models also feature LG AI Room Calibration, a feature that rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.
In 2024, LG also plans to introduce new editions of speakers and earbuds, including new omnidirectional LG XBOOM speakers and new LG TONE Free earbuds. The latest LG TONE Free T90S model offers improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports a Plug & Wireless dock, which allows users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.
LG's latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center).
www.lg.com
