Bang & Olufsen new Atelier program offers the opportunity for customers of the famous luxury audio brand to acquire custom-made products for the first time. These custom options, created by the company's master artisans in Struer, Denmark represents a milestone for the brand. Underscoring the brand’s rich legacy and craftsmanship, Atelier offers opportunities for personal expression through one-of-a-kind creations and an array of customization options.
"Demonstrating Bang & Olufsen’s commitment to its customers, Atelier is the brand’s ultimate expression of design and artisanship, launching in response to a significant increase in requests for customization, and bespoke projects," says Bang & Olufsen CEO Kristian Teär. "A customer who commissions custom or bespoke Bang & Olufsen product creates not just a set of speakers, but an extension of their personality and style. We aim to create an experience and a product that resonates with them, building a lasting relationship."
The Bang & Olufsen Atelier program allows customers to collaborate directly with an Atelier artisan and create a custom product incorporating materials or specific colors for a one-off creation. Alternatively, they can choose from the Atelier Catalogue and over 500,000 possible combinations of fabric, wood and aluminum finishes to produce their product. Finally, customers can also pick Atelier Editions, which are limited editions of iconic products in the portfolio, showcasing the finest Bang & Olufsen craftsmanship.
To celebrate the Atelier launch, Bang & Olufsen unveiled the Atelier Limited Edition Beosound 2 Gradient Collection, featuring 10 different gradient combinations. Each color gradient is limited to 10 engraved and numbered pieces, with a meticulous finish achieved thanks to Bang & Olufsen's aluminum expertise in its revered Factory 5 in Struer, Denmark.
Launched in 2023, the third generation of Bang & Olufsen's Beosound home audio speakers adds the future-proof Mozart software platform that allows for future upgrades of the streaming module. A staple of Bang & Olufsen's portfolio, the Beosound 2 is a powerful multiroom speaker that matches a unique high-design aesthetic with stand-out sound. The Beosound 2 Gradient Collection brings adds stunning customization possibilities to life. Each Beosound 2 Gradient Collection will be available for $5,700 USD.
The full Atelier experience will be available at select Bang & Olufsen stores, where customers can explore customization opportunities in a newly released digital composer tool. The company also launched the Bang & Olufsen Atelier website where these custom options are explained.
www.bang-olufsen.com
