Audio & Loudspeaker Technologies International - A Reasserted Commitment to the Audio Industry

Occasional self-examination is a useful exercise to continually evaluate one’s mission, and goals, and relevance to those we serve or lead. At Audio & Loudspeaker Technologies International (ALTI), we make this an annual practice immediately after ALTI Expo while member conversations and comments are fresh in our minds. The ALTI Executive Advisory Board is deeply involved and all ideas are discussed.

A Board Member asked a simple question: “Who are we?” I thought this was rather obvious! I was wrong. ALTI has been dedicated to the loudspeaker industry since its creation in 1961. In recent years, it was decided that while ALTI will always be loudspeaker centric, it is important to address other parts of the signal chain that would exert profound influence on how loudspeakers are designed, built, and how they go to market now and in the future. ALTI will continue to promote this philosophy, which is a major reason why we changed our name in 2018 from ALMA (Association of Loudspeaker Manufacturing and Acoustics) to ALTI (Audio & Loudspeaker Technologies International). However, it is important to never lose sight of who we are, and where our focus lies.
 
In the coming days, weeks, and months, ALTI will be introducing a fresh look and feel to our social media channels - the process has already started and you can check it out on any of our Facebook, LinkedIn, Twitter, or Instagram pages, or join our Groups, including ALTI's Student Chapter on Facebook and LinkedIn. A new website is also in the works, aiming to better serve our members but also enable more involvement. The newsletter will also undergo some changes and upgrades. The purpose of all of this is really simple: to reinforce the Association's Mission and Vision.

ALTI Association’s mission is "to promote and advance the interests of the loudspeaker and related audio technologies industry for the benefit of our members and the industry at large." But we have also refreshed the association's vision.

“ALTI Association’s goal is to be the hub of the global loudspeaker and related technologies industry by providing representation, create networking opportunities, promote new technologies, and bring the industry together with a common goal of contributing to continuous growth and to uphold our industry at the center of the audio world.”

The two statements above encapsulate who we are, and where we are going. They also address in a small way, the reason why ALTI is an essential association for the entire loudspeaker industry. No other association has the singular focus on the loudspeaker industry while encompassing the entire industry. ALTI does not focus exclusively on the pro industry, or the consumer industry, or OEM/ODM. ALTI members include pure transducer and speaker component manufacturers, all the way to finished product headphones and audio test and measurement solution providers. If it makes sound or participates in making sound; ALTI is the trade association for you! 

While lighting and video are important and exciting technologies, they are well represented elsewhere. ALTI is the Audio & Loudspeaker Association. Not an audio engineering or an audio experts’ organization, but truly an industry association that encompasses all individuals and organizations working in the sector, promoting inclusivity and professional development.
  One of the key pillars for an association are the support and promotion of business opportunities and trade shows. ALTI Expo and Conference takes place in June annually, just before InfoComm, in Las Vegas, NV, on even years, and Orlando, FL, on odd years. It is a focused show that boasts big advantages. Every exhibitor is relevant. Every attendee is a prospective client. Every presentation by the industry’s best is important and instructive. Because of the focus and smaller footprint, face-to-face business gets done! Contacts are made. Careers move forward. It happens every year. This is a productive annual event.

In addition to ALTI Expo, ALTI is investigating the possibility of hosting a hospitality suite during CES 2023, January 4-8, in Las Vegas, which will act as a hub for ALTI member companies for private meetings and meet-and-greet events. While still in the planning stages, the vision is to have an open area where sponsor ALTI members will be able to secure a business table, with private meeting rooms available for booking. ALTI members will be able to set up an agile representation, organize meetings, relax and reorganize between meetings - and network effectively with other key audio companies during the show. For a lower cost than booking a private suite in Las Vegas, the ALTI Hospitality Suite at CES will offer even more business opportunities and better logistics. Places will be limited, so interested companies should reach out now.
  Following a successful edition of our ALTI Expo under challenging conditions this year, we are fully focused on building the Association's scope and multiplying our efforts for next year, with better promotion, more initiatives, and even better value for our members. Further hospitality suites and ALTI booths are being considered for other industry trade shows.

Members that might be interested in participating are invited to contact Barry Vogel (email here). ALTI is committed to work tirelessly to expand the Association and fully achieve our renewed vision and mission as stated above. Once we do achieve them, we will aim ever higher. It is what ALTI members and the vibrant industry we serve deserves. Thank to all those who support and attended ALTI Expo 2022!
  This article was originally published in The Audio Voice newsletter (#381), June 30, 2022.