Sennheiser Consumer Audio Releases Updates to Enable Bluetooth LE Audio and Auracast

Sennheiser announced an update to its Smart Control App that will enable Auracast functionalities and will activate a future firmware update for its MOMENTUM True Wireless 4 and ACCENTUM True Wireless earbuds, both released in 2024. The Smart Control App enables both Auracast Assistant and transmitter modes from the smartphone. The two Sennheiser products are already LE Audio and Auracast ready and the companion app update will pave the way for the exciting new features associated with these technologies.​

Post-CES 2020 Impressions. "CES is over but we’re just getting started!" That’s the optimistic vision propagated by many companies who just attended the gigantic Las Vegas event and they leave without really knowing if it was a success or not. Because this is no longer the old days when audio companies would leave CES with their order books filled. Currently, all you have are “contacts” and “great meetings” and little else to backup the promises of future business. And that’s the most important game after all at a show like CES. That and the media hallo effect that new product presentations might have caused.

True wireless stereo (TWS) earbuds are driving innovation and creating a growth market. Total market revenues for the true wireless stereo earbuds (TWS) market are expected to reach almost $10 billion in 2019, outstripping all other headphone markets, according to the latest research from SAR Insight & Consulting, which reports "the market is expected to grow rapidly over the next 5 years accounting for more than 60% of all wireless stereo headphones shipped by 2023.”