In-Car Voice Controls Must Be Context-Based to Offer Best User Experience Finds Strategy Analytics

As voice controls are fast becoming a primary interaction modality of choice in-vehicle, Strategy Analytics identified that context is key in user experience. Automakers of all types have largely aligned on touchscreen and voice control as the primary modalities for infotainment HMI. While touch-and-voice-centric HMI has achieved a majority market penetration in all major markets, China in particular spearheads voice as the primary modality in many verticals.

Voice-enabled devices are quickly becoming commonplace in nearly every region and for every consumer demographic. Whether making cloud-connected or offline products, OEMs need to understand what’s driving this demand for voice. Unlike some new product features, adding a voice interface requires product architects to make a number of highly-impactful, interconnected design decisions. Development teams don’t have it easy either, as integrating microphones in a product introduces another layer of complexity.