US Smart Speaker Market is Stalling, New Voicebot Market Report Finds

According to Voicebot Research, smart speakers's use at home is stalling, at least in the most mature market, which is the US. According to the company's latest "Smart Speaker Consumer Adoption Report 2022," the US reveals a new trend on how the market is evolving. Following a fast rise to prominence in 2016, and peak adoption in 2019, momentum shifted to what Brett Kinsella, the founder and CEO of Voicebot.ai and Voicebot Research, characterizes as "The Great Stall".

The Smart Audio Report Spring 2019 is part of the industry's longest-running public research series about smart speaker consumer behavior in the U.S.. The updated research reveals how smart speaker user behavior and perceptions are evolving as owners 'settle in' with their devices and the market matures out of its introductory phase. According to the survey promoted by NPR And Edison Research, seven-in-ten smart speaker owners use their device daily despite common concerns around security and privacy, while those same factors are leading reasons non-owners have not acquired a device.