NPR and Edison Research Release New Report on Smart Speakers
When NPR and Edison Research released The Smart Audio Report in June 2017, one thing was clear: Voice-activated smart speakers are becoming a must-have device in American homes. The original report revealed that 42% of smart speaker owners consider their device "essential" to everyday life and 65% wouldn't want to go back to life without one. Now available now NPR and Edison Research, a second part of the report reveals how smart speakers influence purchase behavior.