Pure Audio Streaming Unveils Exclusive Early Adopter Program at High End Munich 2025

Pure Audio, the pioneering lossless and immersive streaming service originally announced in May 2024, expanding from its original label model releasing content in physical Blu-ray discs, will finally start its high-fidelity streaming service operations. The company, now called Pure Audio Streaming, is promoting media events and launching an exclusive early adopter program at High End Munich 2025 (May 15-18), planning to start operations in July 2025.

Pure Audio, the label famous for immersive and high-resolution audio Blu-ray discs, announced its new streaming service, Pure Audio Streaming. Targeting those still unhappy with existing music streaming services, and those who would like to sample and immediately enjoy high-quality music without waiting for a disc to arrive by mail, the new hi-res and immersive audio streaming service will be launching Q4 2024 on Artist Connection - a B2B streaming platform.

Sony Electronics has created a real-time live distribution technology with full object-based spatial audio, expanding on the ecosystem for its 360 Reality Audio technology. For the first time ever, according to Sony, this new distribution technology will allow users to immerse themselves in a three-dimensional sound field during live musical events, streamed over the Internet.