Soundcore Refreshes Sleep Earbuds Category with Smart ANC and Smaller Form Factor

Soundcore introduced the Soundcore Sleep A30, the 3rd generation in the company’s sleep-focused earbuds, following the company's successful, Sleep A10 and Sleep A20 models. With an ultra comfortable ergonomic, smaller design and now with Smart ANC, the new Sleep A30 earbuds offer users a quieter night in noisy environments, including a snoring partner, and the garbage truck at 3am. The upgraded charging case analyzes frequency and volume of sounds heard at night that disturb a user's sleep.

IDUN audio announced that its spatial audio software for wireless headphones and earbuds is now available on the latest Bragi 5 audio platform. The partnership between the Danish developers of advanced embedded audio solutions and the German smart hearables pioneer will enable users of Bragi-enabled headphones and earbuds to experience the immersive world of spatial audio, responding to a growing consumer demand for more dynamic and realistic sound experiences.

IFA 2020, in Berlin, Germany, was "the first major global fair for consumer and home electronics" to physically take place since the pandemic. This limited push to promote a trade show again, lead some major consumer electronics companies and brands to converge their announcements in the week from September 1-5, with showcases streamed to the world live from the Berlin exhibition grounds. Some announcements were relevant to the audio industry and included the Qualcomm press conference, which used the opportunity to launch its latest Adaptive ANC platform, an important step towards smart true wireless earbuds.