Apple Unveils Reengineered Beats Studio Pro

Apple "dropped" the new Beats Studio Pro, the next generation of the iconic, bestselling over-ear headphones that inspired the acquisition of the brand for a record 3 billion USD. Since none of the original "cultural icons" remain associated with the brand, Apple designed the new product in partnership with British design studio Samuel Ross & SR_A. And obviously, the Apple engineering team added all the cutting-edge technology that the Beats Studio Pro 2023 edition require to actually stand-out in today's extremely competitive landscape.