Auricle Debuts Groundbreaking awareONE Open-Ears at CES 2025

Six years since its foundation and more than three years since a successful crowdfunding campaign that enabled the company's vision to proceed, Auricle will finally debut awareONE at CES 2025. A first-of-its-kind innovation in audio technology, combining multi-sensory sound with cutting-edge cartilage conduction, awareONE is a completely new approach to open-ear headphones. Due to its unique technology and implementation, Auricle opted to manufacture and assemble awareONE completely in Denmark.

Dirac Research announced that its Dirac Power Sound solution is embedded in the all-new, aesthetically designed MEIZU Gravity portable speaker that began shipping this week. Originally announced in 2016 and promoted with a crowdfunding Indiegogo campaign, the Chinese company was not able to manufacture the ambitious product with its bold “floating” display concept as advertised. Apparently, the problem was not so much on the display or the design itself but with the promised sound quality. Enter Dirac Research to the rescue.

audioXpress has published some really interesting stories about new audio companies, born out of their founders’ imagination, creativity, and deep convictions on their own designs. Crowdfunding helps to convert ideas into successful products and create new businesses. But the crowdfunding route is also full of valuable marketing lessons on what should not be attempted.