Bose Professional Expands US Operations with New Hybrid Sales Model

Bose Professional announced the launch of a new US sales organization, marking a milestone in the newly independent company's evolution. The new sales model for Bose Professional includes a mix of in-house sales managers and engineers and independent sales firms. Together with new appointments and operations, the company announced a new, service-oriented website, hosting a complete collection of training modules and support materials for integrators and consultants.

Professional audio loudspeaker driver manufacturer Beyma continues to invest in the expansion of its design and manufacturing operations in Valencia, Spain. The company, which is now majority-owned by Jose Vicente Farinós, announced an expansion of its workforce with two key hires to improve production and the company's operations. Adrian Benlloch has been hired to the position of Director of Operations (COO), while Jose Torres is Beyma's new Production Manager.