Qualcomm Audio Consumer Insights Report Shows Rising Popularity of Wireless Headphones and Wireless Speakers

Qualcomm has released its annual The State of Play 2018 report, with valuable insights on the fast-moving world of personal and home audio technology - including expectations and product purchase drivers for American, British and Chinese consumers. The new report shows, for the second year in a row, that sound quality is by far the highest ranked buying consideration when choosing wireless headphones or speakers. More than half of participants surveyed (53%) said they are planning to purchase completely wire-free earbuds.