Avid Appoints Wellford Dillard as Chief Executive Officer

Avid announced that it has appointed Wellford Dillard as the organization's next Chief Executive Officer (CEO). Wellford succeeds Jeff Rosica, who is staying with the company in an advisory capacity to ensure a smooth and successful transition. The appointment follows the company's acquisition by an affiliate of private equity partner STG, concluded on November 7, 2023. Avid is now operating as a privately-held company, headquartered in Burlington, Massachusetts.