All items tagged with musical instruments (68)

Meters Headphones By Ashdown Engineering Now Available in The US

April 6, 2021 by Joao Martins

Meters Headphones By Ashdown Engineering Now Available in The US

The synergy between musical instrument brands and consumer electronics is able to generate extremely powerful lifestyle marketing strategies. The Meters range of headphones by Ashdown Engineering, combines the legacy of design and engineering of the bass amplifier brand in a unique range of consumer audio products, launched originally at CES 2017, in Las Vegas. Following the introduction of new updated models, the Meters headphone range is now being launched in the US market.

Two Iconic Brands Come Together: Gibson Announces Acquisition of Mesa/Boogie

January 6, 2021 by audioXpress Staff

Two Iconic Brands Come Together: Gibson Announces Acquisition of Mesa/Boogie

Gibson, the iconic American guitar brand, surprised the industry with the announcement of the addition of MesaBoogie - one of the most respected and prestigious brands in guitar amplification - to their family of brands. A clear sign that Gibson intends to refocus in its core business of musical instruments. And this acquisition also signals an important milestone, with Gibson Brands' first expansion move since the painful process of restructuring the company and rebuilding its business.

Sound Semiconductor Unveils Next Generation SSI2130 Voltage Controlled Oscillator IC

September 17, 2020 by audioXpress Staff

Sound Semiconductor Unveils Next Generation SSI2130 Voltage Controlled Oscillator IC

Following the recent expansion of Sound Semiconductor's range of IC products with new single and dual VCA chips, the Sonora, California, -based company founded by Dan Parks, now announced a new audio-band Voltage Controlled Oscillator (VCO) integrated circuit. The first new electronic music VCO IC in decades, the FatKeys SSI2130 has been a long time in the making, and credit is due to the company's great chip designers, which seem determined to quickly build up Sound Semiconductor's portfolio.

Sound Semiconductor Expands IC Range with New Single and Dual VCA Chips

June 24, 2020 by audioXpress Staff

Sound Semiconductor Expands IC Range with New Single and Dual VCA Chips

Sound Semiconductor announced single and dual channel VCA additions to its product lineup, the ProCircuit SSI2161 and FatKeys SSI2162.The ICs are part of a family of affordable high-performance VCAs from the company, now offering a single, dual and quad versions. The SSI2164 offers four VCAs in a compact SOP package with lowest cost-per VCA, while the new SSI2162 is a versatile building block for high-performance audio applications, and the single-channel SSI2161 provides lowest noise.

Radial Engineering Introduces HDI Studio-Grade Direct Box and Preamplifier

May 6, 2020 by audioXpress Staff

Radial Engineering Introduces HDI Studio-Grade Direct Box and Preamplifier

Described as Radial's biggest product announcement in years (certainly since the company's acquisition in January 2018,) the HDI, Radial's new flagship DI Box is now shipping. Shown in prototype form at AES 2019 in NY, and officially announced at NAMM 2020 in January, the HDI is the answer to a question Radial put to in-house engineer "Hutch" Hutchinson: "If you could design any type of DI box you wanted, what would it look and sound like?"

Never Stop Disrupting. Good Enough Is Never Enough!

January 17, 2020 by Joao Martins

Never Stop Disrupting. Good Enough Is Never Enough!

Post-CES 2020 Impressions. "CES is over but we’re just getting started!" That’s the optimistic vision propagated by many companies who just attended the gigantic Las Vegas event and they leave without really knowing if it was a success or not. Because this is no longer the old days when audio companies would leave CES with their order books filled. Currently, all you have are “contacts” and “great meetings” and little else to backup the promises of future business. And that’s the most important game after all at a show like CES. That and the media hallo effect that new product presentations might have caused.

Music, Sound and Entertainment Technology United at The NAMM Show 2020

October 15, 2019 by Cristina Costa

Music, Sound and Entertainment Technology United at The NAMM Show 2020

The 2020 NAMM Show returns to Anaheim, California Thursday, January 16 to Sunday, January 19 - a little earlier than usual. The annual global gathering of the musical instruments, pro audio, and entertainment technology industries will be on display across the NAMM Campus at the Anaheim Convention Center and the excitement for this 2020 edition couldn't be greater. The NAMM Show consolidates its position on the global stage as the most important trade show for music, sound and live technologies.

Gibson Cleans Up Its Act - Making Good on a Troubled Past

August 1, 2019 by Joao Martins

Gibson Cleans Up Its Act - Making Good on a Troubled Past

The recent return of Gibson is one of those great case-studies for any marketing professional and a story that I am certain will be taught for years in marketing schools. How to “Clean Up Your Act” and restore the value of a brand that has been on a slow-burning destructive process for decades. Gibson is a legendary company, an American icon, and possibly one of the world's most valuable brands. I mean, it is hard to accept that someone could possible break a valuable business and a valuable brand like Gibson.

Peavey Electronics Announces Auction on Inventory & Assets No Longer Needed For Ongoing Operations

August 1, 2019 by audioXpress Staff

Peavey Electronics Announces Auction on Inventory & Assets No Longer Needed For Ongoing Operations

Announced by CA Global Partners and scheduled for August 7, 2019, Peavey Electronics is clearing up a massive inventory of over 12 million USD of new and used equipment, together with all sorts of manufacturing parts for professional audio and musical instruments products, as well as machinery and large quantities of raw materials. The auction, as Peavey explains, is the result of the company's closing and consolidation of manufacturing locations in the United States.

New Revolutionary Digitally Controlled Electromotor Synthesizer From Gamechanger Audio

June 4, 2019 by audioXpress Staff

New Revolutionary Digitally Controlled Electromotor Synthesizer From Gamechanger Audio

In the last few years the music industry has seen all sorts of innovation on sound synthesis mainly from software-based virtual instruments. More recently, there seems to be also a revival of hardware, with several new analog instruments launched in the market. But a company from Riga, Latvia, called Gamechanger Audio, is combining a new innovative type of sound engine in a revolutionary new instrument. The crowdfunding campaign on Indiegogo for its revolutionary Motor Synth has been fully funded in just ten minutes, and achieved twice that amount in just two hours!

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