Swedish Lifestyle Brand Introduces Happy Plugs Air 1 Go Affordable True Wireless Earbuds

How low can you go? That is the question when anyone visits Amazon.com and browses true wireless earbuds that claim to be "AirPods Killers." There's all kinds from unknown brands, some cheaper, some extremely cheap, and more importantly they all claim to have the same features. This is the background for Swedish brand Happy Plugs to announce the release of its fourth generation true wireless headphones, the Happy Plugs Air 1 Go. They're incredibly cheap, they have very basic specifications, and they come in assorted colors, all looking great.

ams showcased its new Earbud Innovation Demo Kit at CES 2020. The ready-to-use reference design shows how loose-fit true wireless earbuds can achieve selective noise cancellation for augmented hearing, while supporting features such as proximity sensing for automatic power saving and usability enhancements. Based on the new ams AS3460 Digital Augmented Hearing companion chip, the solution currently provides the world’s best performing noise cancellation for loose- and closed-fit earbuds.

When both Amazon and Microsoft promoted their own designs and vision for the true wireless earbuds category, what I found most interesting about Microsoft's Surface Earbuds was the design itself. Yes, they have that big round surface that will confer a distinct "iconic" look to the user - just like the AirPods do in a different way - but inside they also use the loose-fit design that Apple adopted since the EarPods (and which Bose pioneered). Just like Apple's design, they do not go inside the ear and do not completely block the ear canal.

ams announced a new digital noise cancellation technology that the Austrian sensor solutions supplier says will transform the experience of hearing music and voice calls when wearing new, more comfortable, loose-fit true wireless earbuds. The new Augmented Hearing Engine from ams supports development of features such as selectable noise cancellation to optimize listening when in social situations and allows audio manufacturers to develop highly differentiated product designs with unique capabilities.