Zippo Get Its Signature 'Click' as a Sound Trademark

With electric vehicles now circulating silently in the roads, brands will need to trademark their iconic engine sounds as a way to simultaneously comply with safety requirements and convey a familiar sense of excitement to drivers. When a sound is immediately recognized as part of a brand or iconic product it should be trademarked and protected and that's exactly what iconic windproof lighter Zippo achieved. The Zippo lighter's 'click' is now officially among the most recognizable sounds in the world and is protected by a sound trademark.