Lexie Hearing Announces Lexie B2 Hearing Aids, Powered by Bose

Short after the announcement of the partnership to bring Bose’s self-fitting hearing aid technology to the Lexie Hearing product line and the launch of the Lexie B1 Hearing Aids, the two companies have announced the launch of the Lexie B2 Hearing Aids, Powered by Bose, adding a third hearing aid model to its suite of audiologist-quality hearing aid products. This is the second development in partnership with Bose and, unlike the B1, the B2 hearings aids are fully rechargeable.

If you are an audio industry professional, unless you have been on holiday on some remote island without Internet, you must have noticed that the US Food and Drug Administration (FDA) finally issued the long-expected rule establishing Over-the-Counter (OTC) hearing aids - five years after the original OTC hearing aid act was signed into law on August 18, 2017. Will hearing aid companies really adjust and understand "consumer" behaviors? How do hearables fit in that environment? Could these products be influenced by "brand loyalty"?

Bose Corporation and Lexie Hearing, a direct-to-consumer hearing aid provider in the United States and 39 other countries, announced a partnership to bring Bose’s self-fitting hearing aid technology to the Lexie Hearing product line. The new Lexie B1 Hearing Aids will be marketed as "Powered by Bose," allowing wearers to fit, program, and control their hearing aids with clinically proven, audiologist-quality results — without a doctor visit, hearing test, or prescription.