Generics Says Stop Tolerating Poor Fitting, Uncomfortable Earphones

Generics is a new company in the field of personal audio, pitching new high-tech earphones that are both affordable and personalized to each user's ears - literally. The Lebanese tech firm claims to solving the ill-fitting earphones problem with a combination of its clever scanning app, algorithms and 3D printing. Now launching its custom-made earphones with a Kickstarter campaign, Generics is backed by the UK government.