THAT Launches 7200 Series ICs, First Standalone JetPLL Audio Clock Generators

THAT Corporation announced its first foray into digital Integrated Circuits (ICs) with three state-of-the-art audio clocking ICs. The 7200, 7210, and 7220 are Phase Locked Loop (PLL) ICs based on the acclaimed JetPLL technology invented by audio clocking guru Chris Travis. Licensed from Sonopsis Ltd., Travis’ technology has been deployed in hundreds of thousands of professional audio products offered by some of the industry’s most prestigious brands.

With competition in the studio recording and particularly in the music production market segments heating up while computer interfaces and network technologies continue to evolve at a fast pace, Avid finds itself increasingly in a hot spot. The industry standard Pro Tools software is facing aggressive competition from all directions, while Avid's hardware days are now long gone. The company needed to do something for the project/small studio market, which they are loosing fast, and so they launched Pro Tools Carbon, a new audio interface.