Immersive Music Streaming: A Fistful of Nothing?

On Tuesday, October 15, in New York, Sony, together with four music streaming services and an important number of music industry partners promoted a press event to announce the new 360 Reality Audio music ecosystem. This follows the presentations made early at CES 2019 and a repeat of the demonstrations at IFA 2019 in Berlin. At this event, Sony announced the upcoming commercial availability of 360 Reality Audio, an immersive audio experience utilizing object-based spatial audio technology.

Sony Corporation announced that 360 Reality Audio content, which offers a new immersive music experience for listeners, will be made available on the new Amazon Echo Studio with Amazon Music HD to customers in the United States, the United Kingdom, Germany and Japan later this year. Sony's 360 Reality Audio is an immersive audio experience utilizing MPEG-H object-based spatial audio technology from Fraunhofer IIS.