Dirac Promotes IAMF Demonstration with Google Open Media and Vaudeville Sound at the 2024 AES Conference on Automotive Audio

Swedish audio DSP pioneer Dirac promoted a demonstration of the world's first in-car IAMF spatial audio installation in cooperation with Google Open Media and sound design house Vaudeville Sound. The Immersive Audio Model and Formats container format is being promoted for User Generated Content (UGC) and professional audio applications, as an open format alternative, which Google will support for Youtube content. Dirac setup an immersive system on a Volvo to showcase the potential applications for automotive.

The Alliance for Open Media is a non-profit industry consortium formed to develop open, royalty-free technology for multimedia delivery that can "serve as alternatives" to the Moving Picture Experts Group (MPEG) standards. The organization is the creator of the AV1 Video Codec and now proposes an Immersive Audio Model and Formats (IAMF) Container Specification that the organization says will enable ecosystem-wide innovation in the Immersive/Spatial audio domain.