Bose Self-Fitting Hearing Aids Are Now Lexie Hearing Aids Powered by Bose

Bose Corporation and Lexie Hearing, a direct-to-consumer hearing aid provider in the United States and 39 other countries, announced a partnership to bring Bose’s self-fitting hearing aid technology to the Lexie Hearing product line. The new Lexie B1 Hearing Aids will be marketed as "Powered by Bose," allowing wearers to fit, program, and control their hearing aids with clinically proven, audiologist-quality results — without a doctor visit, hearing test, or prescription.