KRK Systems Introduces Classic 5 Nearfield Studio Monitor

KRK Systems, part of the Gibson family of brands, introduced the Classic 5 Professional Bi-amp Studio Monitors to its renowned family of professional-grade monitor offerings. Incorporating over 30 years of experience in studio monitor design, KRK’s Classic 5 was designed using concepts from the brand’s previous ROKIT lines to deliver the same high-quality mixes that users have come to expect from KRK. The result is a nearfield studio monitor that delivers a balanced and neutral reference for music creation, mixing and mastering.

The recent return of Gibson is one of those great case-studies for any marketing professional and a story that I am certain will be taught for years in marketing schools. How to “Clean Up Your Act” and restore the value of a brand that has been on a slow-burning destructive process for decades. Gibson is a legendary company, an American icon, and possibly one of the world's most valuable brands. I mean, it is hard to accept that someone could possible break a valuable business and a valuable brand like Gibson.

The bad news is, Gibson Brands filed for bankruptcy. The good news is that Gibson Brands finally filed for bankruptcy, having reached an agreement to reorganize around its Core Businesses and Iconic Brand to continue to manufacture, supply, and distribute guitars and pro audio products. Gibson Brands will sell its consumer electronics businesses and brands. Also bad, Henry Juszkiewicz is still with Gibson. On another good news, the company has secured $135 million to keep going.

Gibson Brands continues to honor the roots of Les Paul, who first pioneered the solid body electric guitar and later introduced multitrack recording with the release of the Gibson Les Paul Reference Monitors, which carry on his name as synonym for creativity and passion for music. The Les Paul Monitors will be launched at the 2015 NAMM Show.