Dirac Announces Collaboration with India's Leading TWS brand boAt

Imagine Marketing, the parent company of boAt a leading consumer electronics brand in India, announced a collaboration with Dirac to include digital audio optimization solutions from the Swedish digital audio processing company in its next-generation audio range of products. boAt currently ranks #1 among the wireless hearables brands in India in terms of volume since 2019. Imagine recently established a 50/50 joint venture with Dixon to expand manufacturing in India.