Spotify Acquires CrowdAlbum to Extend Services Provided to Music Artists
Streaming music service Spotify announced the acquisition of social media aggregator CrowdAlbum to enhance the development of products that help artists understand, activate, and monetize their audiences. Having reached 30 million paid subscribers, the Swedish company is expanding its services to artists, providing insights about their listeners and introducing Concerts to promote artists’ shows to relevant fans - two new Spotify tools recently developed with CrowdAlbum.