Managing Expectations: The Bluetooth LE Audio Calendar

Fear of Missing Out on Bluetooth LE Audio? Are We There Yet? How many more days? When should you trigger that OTA firmware update? Should you ship Auracast-enabled products now? Should you be the first? No one wants to be the first.

To ensure the future of Musikmesse and Prolight+Sound with a new event concept from 2016, Messe Frankfurt - one of the largest trade show organizers in the world - announced sweeping changes to two shows. Main goal is to allow better business, from one side, while opening Musikmesse to private visitors on all days. Read on.

Trade fair organisers Messe Frankfurt announced some important changes for its Musikmesse 2015 show, held concurrently with Prolight+Sound 2015 in the city of Frankfurt. Musikmesse 2015 will be open to the public all day Friday and Saturday (one extra day for non-trade visitors) and will have a new hall layout.