Second-Generation AirPods Pro Launch Expands Apple Market Share in the Global TWS Market
As overall sales of headphones have decreased 4% in the third quarter of 2022, according to market research firm Canalys, the true wireless stereo (TWS) earbuds category continues to lead in the personal audio space. Among the winners in this extremely competitive, low margin environment, Apple stands out with the second-generation AirPods Pro generating an important boost in sales in that quarter - and most likely all through the holidays.