All items tagged with brand identity (40)

LG Announces Transformation Plan Into "Smart Life Solutions Company"

July 12, 2023 by Joao Martins

LG Announces Transformation Plan Into "Smart Life Solutions Company"

LG Electronics introduced its vision to transform the company from its current position as a top global home appliance brand to a “smart life solutions company” that can connect and expand consumers' experiences while driving for global annual revenues of KRW 100 trillion by 2030. The strategy encompasses expanding into new growing segments, and transforming its business to a more platform-based, service-based business, leveraging also its hundreds of millions of Smart TVs running the webOS operating system.

Zound Industries Now Fully Transformed into Marshall Group

June 28, 2023 by Joao Martins

Zound Industries Now Fully Transformed into Marshall Group

Audio, tech and design powerhouse Zound Industries International AB is formally changing its name to Marshall Group following the fusion between Zound and Marshall Amplification in March 2023. More than just a name change, the new Swedish-Anglo company says this represents the beginning of the next chapter in a decade-long partnership to build the iconic Marshall brand. Marshall Group AB anticipates revenue growth and operating margins in the second half of 2023.

Aston Martin Announces Bowers & Wilkins as Official Audio Partner

May 30, 2023 by audioXpress Staff

Aston Martin Announces Bowers & Wilkins as Official Audio Partner

Debuting in the new DB12, Aston Martin owners will be able to enjoy the newly developed Bowers & Wilkins Surround Sound System in their cars for the first time, as two iconic British brands announced a new audio partnership. The newly developed Bowers & Wilkins Surround Sound System is a 15-speaker, double amplified 1170W surround sound system, able to supercharge the senses of anyone entering the car. The immersive quality of the audio system is achieved by

Meridian Audio Introduces Engineered by Meridian Automotive Technology Consultancy

May 3, 2023 by Joao Martins

Meridian Audio Introduces Engineered by Meridian Automotive Technology Consultancy

Meridian Audio has created Engineered by Meridian (EbM) as a new automotive audio consultancy that will make the British company’s audio technologies and expertise available to vehicle manufacturers worldwide. EbM will leverage the company's expertise in psychoacoustics, Digital Signal Processing and vehicle integration, supporting the transition to new immersive, ultra-high quality acoustic and mixed media in-car experiences.

Primacoustic Acoustic Treatments Introduces New Website and Branding

March 16, 2023 by audioXpress Staff

Primacoustic Acoustic Treatments Introduces New Website and Branding

Primacoustic has launched a brand new website along with a new logo. The company's new branding tagline is "Be Heard." The new website features completely new content and images, along with special new features such as integration of Primacoustic's Room Designer and Digital Calculator apps to help users specify the right amount of sound isolation panels for their studio, room, auditorium, etc.

Creative Introduces Outlier Free Series of Wireless Bone Conduction Headphones

February 17, 2023 by Joao Martins

Creative Introduces Outlier Free Series of Wireless Bone Conduction Headphones

Offering two different models with Bluetooth 5.3, one with IPX8 waterproof rating and the other with IPX5 water-resistant rating, Creative Technology introduced its Creative Outlier Free series of bone conduction headphones. The Creative Outlier Free and Free Pro (waterproof) models are very similar designs to the Shokz models that are now highly recognized in the category, and both are targeted at serious sport and fitness enthusiasts.

December 15, 2022 by Joao Martins

Heritage Audio Acquires Rights to Historic Audio Equipment Brand Lang Electronics

Heritage Audio, based in Madrid, Spain has acquired the rights to Lang Electronics, Inc. — the audio equipment brand originally from New York, known primarily for the various upgrades and support equipment that they manufactured for Ampex tape machines in the fifties, and the sixties. Among the many studio products in its catalog, Lang offered audio mixers and equalizers, including a solid-state equalizer similar in function to the popular Pultec units of the era, and is still admired today.

Second-Generation AirPods Pro Launch Expands Apple Market Share in the Global TWS Market

December 5, 2022 by Joao Martins

Second-Generation AirPods Pro Launch Expands Apple Market Share in the Global TWS Market

As overall sales of headphones have decreased 4% in the third quarter of 2022, according to market research firm Canalys, the true wireless stereo (TWS) earbuds category continues to lead in the personal audio space. Among the winners in this extremely competitive, low margin environment, Apple stands out with the second-generation AirPods Pro generating an important boost in sales in that quarter - and most likely all through the holidays.

Røde Launches Røde X Streaming and Gaming Division and Introduces Unify Virtual Mixing Solution

October 26, 2022 by audioXpress Staff

Røde Launches Røde X Streaming and Gaming Division and Introduces Unify Virtual Mixing Solution

After more than three years in development, Røde has announced the launch of its highly anticipated streaming and gaming division, Røde X. Building on Røde’s legacy as the world’s leading audio brand for content creators, Røde X is dedicated to developing high-performance audio solutions specifically for streamers and gamers. The launch marks the first time in its history that Røde has introduced a sub-brand to its iconic portfolio and is a significant step in the evolution of the company.

Sony and WS Audiology Sign Partnership Agreement for Over-the-Counter Self-Fitting Hearing Aids

September 13, 2022 by Joao Martins

Sony and WS Audiology Sign Partnership Agreement for Over-the-Counter Self-Fitting Hearing Aids

Following the recently issued rule establishing Over-the-Counter (OTC) hearing aids by the US Food and Drug Administration (FDA), Sony Corporation and WS Audiology Denmark A/S have entered into a partnership agreement and various ancillary agreements with the aim of jointly developing and supplying new products and services in the OTC self-fitting hearing aid market, beginning with the United States. US consumers will be the first to be able to buy Sony-branded hearing assistive products.

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