Apple Digital Masters: Why Is Everyone Talking About It?

It all started with an article from Billboard that stated: "On Wednesday (August 7) Apple Music announced the launch of Apple Digital Masters, a new initiative by the streaming giant that combines all of its "Mastered for iTunes" offerings into one global catalog. This is the company's first public acknowledgement of the initiative, which it has been quietly unveiling for some time." And suddenly the story was all over the place. But Apple didn't actually announce anything. Or at least, there was no official press release from Apple to be found confirming the story.