Regular Broadcast with Immersive and Interactive Sound Powered By MPEG-H Audio
The opening game of the 2018 Football World Cup in Russia marked the world’s first regular broadcast with immersive and interactive audio: The South Korean television and radio network company SBS transmitted this match live in Ultra-High Definition (UHD) based on the ATSC 3.0 standard, utilizing the advanced features of Fraunhofer’s MPEG-H TV Audio System, immersive sound and interactive audio.