Estimated 56.9 Million Americans Bought or Planned to Buy Tech Over Thanksgiving Shopping Week
An estimated 56.9 million American adults (45 percent of all shoppers) have bought or planned to buy tech products during the Thanksgiving shopping week - which includes the Monday before Thanksgiving through Cyber Monday - according to the Consumer Technology Association (CTA). The 2015 Post Black Friday Survey finds the number of online and mobile shoppers is quickly approaching the number of in-store shoppers this year.