Bose Most Preferred In-Vehicle Audio Brand, Sony Most Well Known, Finds Strategy Analytics

The level of interest in adding a premium audio system as an option at vehicle purchase increased from 2017 to 2018 in both the US and Western Europe. In the new 2018 Premium Audio Report from the Strategy Analytics’ In-Vehicle UX (IVX) team, consumers in the US, France, Germany, Italy, and the UK were surveyed in respect to their interest and willingness to pay for an in-vehicle premium audio system. Bose was the preferred brand, while Sony gets the most recognition among consumers.

The global smart home market ended on an upbeat note in 2017 reaching $84 billion, up 16% from $72 billion in 2016 according to a report just released by Strategy Analytics. According to the report, “2018 Global Smart Home Market Forecast”, worldwide consumer spending on smart home devices, systems and services will total nearly $96 billion in 2018 and grow at 10% CAGR over the forecast period (2018 to 2023) to $155 billion. Adoption of smart speakers from Amazon and Google is boosting the market.

Strategy Analytics reports that global Bluetooth headset revenue growth will improve modestly in 2016, even as mono headset sales volumes continue steady declines. Still, global Bluetooth headset sales will grow 12% during the next five years with the stereo category rising steadily.