Avid Encourages Pro Tools Users to Upgrade Now To Get Cloud Support and Next Year’s Upgrades

Avid has embarked in a completely new product architecture for its audio, video and newsroom solutions, which basically requires that all users get connected with cloud services to take advantage of what the company calls Avid Everywhere. To encourage its user base to follow the company’s vision, Avid is promoting new licensing for Pro Tools, giving access to future cloud features and software upgrades through March 2016.