New Organizational Structure for Musikmesse and Prolight+Sound Shows
Following criticism from exhibitors, the press and visitors regarding mixed results in the 2016 editions of the Prolight+Sound and Musikmesse shows, Messe Frankfurt announced a new organizational structure for optimum interlinkage of the two shows. Michael Biwer, previously responsible for Prolight+Sound, is now responsible for key account management and the strategic planning of both events, which will return to a more coordinate model in 2017.