Generics Says Stop Tolerating Poor Fitting, Uncomfortable Earphones

Generics is a new company in the field of personal audio, pitching new high-tech earphones that are both affordable and personalized to each user's ears - literally. The Lebanese tech firm claims to solving the ill-fitting earphones problem with a combination of its clever scanning app, algorithms and 3D printing. Now launching its custom-made earphones with a Kickstarter campaign, Generics is backed by the UK government.

Crazybaby, developer of personal audio devices and software services, announced the launch of a new true wireless earbuds design, Air by Crazybaby (NANO), also known as Air (NANO). The fourth product from this creative company is again launched with a crowdfunding campaign, now available on Indiegogo for $99. This new spin on the original Air by Crazybaby earbuds, the new more compact model features the same carbon nanotube technology in 10 custom colors.

Virtually everything has been tried in the world of personal audio! Everything? Not yet... Streamz is promoting a crowdfunding campaign for headphones with an integrated player and SD card for internal storage, that are also able to stream music directly from Pandora or Spotify thanks to built-in Wi-Fi, all without needing a smartphone. After 4 years of development and promoting the concept, Streamz launched on Kickstarter.

Klawitter Designs is promoting its new studio monitors on crowdfunding website Indiegogo. Keith R. Klawitter has publicly demonstrated the new KD Elite studio reference monitors at NAMM 2017 but now decided to launch an Indiegogo campaign featuring the Elites at 33% off their regular street prices — saving up to $2,000. As Keith R. Klawitter states, “A chance to save big, get amazing speakers, make your work easier, and advance the art of recording — all while supporting Klawitter Designs.”

Promoted on the crowdfunding platform Indiegogo, the new BlueDAC by CEntrance combines the top-notch audio quality audio that the company is known for, in a portable device ideal for smartphone users looking for the most convenient and complete, wired or wireless, personal audio solution. Promoted as CEntrance's most advanced portable DAC/Amp, the battery-powered BlueDAC surpassed the campaign goal after just one day and will now benefit from new stretch goals.

Massdrop is fast becoming the new market sensation for the audio industry, much in the same way crowdfunding websites have revolutionized the marketing mix, especially for startups. The difference here is how powerful this one million strong audio enthusiast community can be for established brands. In a recent example, collaborating directly with Sennheiser, Massdrop made history with its recent HD6XX headphones campaign.

audioXpress has published some really interesting stories about new audio companies, born out of their founders’ imagination, creativity, and deep convictions on their own designs. Crowdfunding helps to convert ideas into successful products and create new businesses. But the crowdfunding route is also full of valuable marketing lessons on what should not be attempted.