Tuyen Pham Named as THX Chief Executive Officer

THX, the high-fidelity audio and video tuning, certification, and technology company, announced Tuyen Pham as its Chief Executive Officer. Pham will serve at the helm of the forty-year company founded by George Lucas and Tomlinson Holman and now owned by Razer, but operating independently. The new CEO appointment is considered instrumental in expanding the company’s solutions and strategy in quality audio and video entertainment experiences for movie goers, gamers, and music lovers.
 
Tuyen Pham, an engineer by training, has served for the past 20 years as the founder and chief executive officer of A-Volute, an immersive audio technology innovator that became a worldwide leader in its sector. He brings advanced expertise to THX, from technology to product development. Under his leadership, A-Volute grew from a nescient start up to well-known audio solution in its sector, powering millions of gaming PC and headsets every year because of its innovation in 3D sound algorithms within Nahimic, a high-definition audio software that boosts MSI computer audio and voice performance.

“I am thrilled to join THX and apply my experience to take the company to the next level. While I have a keen focus on innovation, I also value the THX partner network and will strive for increased value-add as we leverage the THX brand recognition,” says Tuyen Pham. “At A-Volute we went from a small start-up with big dreams, to a worldwide leader in 3D Audio Processing Object for gaming laptops. My THX vision is to empower even more and greater entertainment experiences with the THX technologies and services.”

The new THX CEO also understands the changing media playback landscape and the needs of winning consumer electronics brands such as MSI, Asus, Dell, Razer, Alienware, SteelSeries, Huawei, Honor, Uniwill, and Lenovo. In addition to Pham’s proven record of growing a technology company, he also brings to THX experience setting up offices across multiple countries, managing cultural differences internally and with customers, and raising financial capital. He has led large and small teams successfully towards unified goals and drove the eventual acquisition of A-Volute. 

“My background in the immersive audio innovation sector affords me the ability to deeply understand technology, marketing, sales, users-needs, and finance. This is a multidisciplinary mindset that enables me to make strategic and effective links between these subjects at the same time,” continued Pham. “My other characteristic is a love of innovation. I will always prefer to push something new to the market instead of sticking only to the launch of proven technology. Thus, gaining market feedback becomes a key to success. At THX, coupling innovation with the right dose of marketing to explain the user benefits, is a challenge I look forward accomplishing to rebuild the world’s next most famous brand in audio and video.” Founded in 1983, and headquartered in San Francisco, CA, THX today continues to excel at empowering great entertainment experiences. The company provides innovative modern technologies and the assurance of superior audio and visual fidelity to studios and cinemas, but also to consumer electronics, content production, automotive systems, and live entertainment. Its THX Spatial Audio and patent-rich THX AAA audio technologies, as well as the recognized THX Certification standards, help THX partners bring premium entertainment enjoyment to market in the cinema, home, and mobile lifestyle electronics.
www.THX.com